✅ Think PR packages are just samples in a box? Think again.

In today’s world of influencer marketing, brands need to go the extra mile to stand out—and that starts with how you show up on someone’s doorstep. At The Printroom Group, we help businesses create PR packages that influencers actually want to post about.

From smart packaging and thoughtful promo gifts to personal touches that really hit home, we’re here to help you build a PR box that’s impossible to ignore.

🎁 What Makes a PR Package ‘Post-Worthy’?

Influencer mailers should:

• Tell your story
• Showcase your product
• Create an experience worth sharing on socials

It’s not just marketing—it’s your moment to shine in someone else’s hands (and hopefully, their content too).

📦 How to Create a PR Package That Gets Noticed

🎯 1. Define Your Purpose

Before you get creative, get clear:

• Launching something new?
• Trying to build brand buzz?
• Looking for long-term influencer partnerships?

Once you know your aim, I’ll help you build a package that delivers results.

👀 2. Choose the Right Influencers

It’s not all about big numbers. Micro-influencers (10k–50k followers) often bring higher engagement and more authentic content.

We’ll help you create boxes tailored to their audience, tone, and content style, making your brand a seamless fit.

✨ 3. Curate the Right Products

Too much? Overwhelming. Too little? Underwhelming.

We’ll help you select a handful of products that:

• Reflect your brand
• Are easy to show off in a reel or unboxing video
• Deliver real value to the recipient

📮 4. Nail the Packaging

Unboxing is a performance. Let’s make yours memorable.

We can design:

• Custom printed boxes
• Branded tissue, stickers and inserts
• Personalised thank-you notes
• Eco-friendly options, too!

A beautifully presented box increases your chances of being shared and remembered.

🎁 5. Add a Promo Gift They’ll Use

Everyone loves a freebie—but make it count.

Whether it’s a notebook, water bottle, pair of socks or box of sweets, we’ll help you pick useful, on-brand merch that sticks around long after the post is live.

💌 6. Make It Personal

A handwritten note or reference to the influencer’s recent content makes your box feel more like a gift, and much less like an advert.

These little details often make the biggest impact.

📊 7. Track and Follow Up

We’ll help you set up hashtags, QR codes or campaign tracking so you can:

• Measure reach and engagement
• Re-share user content
• Say thank you (and maybe plan round two!)

Why Choose The Printroom Group?

When it comes to PR boxes, we take care of everything—from printing and packaging to fulfilment and finishing.

You’ll get:

• Hands-on support ✅
• Fast turnarounds ✅
• Branded designs and merch tailored to your campaign ✅
• Environmentally conscious print options ✅

Working on a tight deadline or a budget? No worries—we’re flexible, efficient and full of ideas.

Let’s Make Your Brand Unboxable

Whether you’re launching your first influencer campaign or levelling up your latest product drop, I’d love to help bring your ideas to life.

📩 Get in touch directly at emilia@printroom.co.uk
Let’s chat about how to make your next PR package unforgettable—for all the right reasons.